My name is Joel. While what I do day-to-day has quite a bit of variety, my goal is always this: to add clarity and confidence to brands through intense focus and unique strategies.


Beyond the skill set, here are the things I believe are more important for you to know: I'm a purposeful worker with extreme diligence and a joyful spirit. Besides bringing my talents to the people that I work with, I also aim to bring an attitude of fun and happiness. It's not a good day in my book if I haven't spared time to laugh with those around me.


“Joel is collaborative, dependable, and mature. Teams have better chemistry when he is a participant.”


TO Inform and inspire



Below you'll see the work of which I'm proudest. As with most projects, the final versions required the efforts of multiple talented people along the way. And while I'm happy to share who and to what capacity, these projects represent me and the way I solve problems in the most honest and applicable ways.




Truth builds trust



I'm thankful for an amazing group of clients that have placed their trust in me and allowed me to assist as they lead their organizations forward.


“I never imagined the care I would receive from Joel. He not only is brilliant in concept and design, he truly cares about representing his client in the truest way possible.”


Keep your face always toward the sunshine.



If you were to ask me the 3 most important traits I bring to a workplace, I would say...

1. Energy, spirit, attitude. I've always believed attitude is king. Good energy can make a team hum at full speed while bad energy can grind gears to a halt. You'll find me eternally optimistic even when the glass isn't quite half full.

2. Adaptability. Throw something at me and without a doubt you'll get a response. You'll find that I'm always willing to jump into a situation, learn, and accomplish goals at a high standard.

3. Problem solving. Clifton StrengthsFinder lands problem solving as my first key strength. I'm energized by problems, love the challenge of seeing the issue and finding a solution, be it practical or conceptual.

My StrengthsFinder top five: Restorative, Empathy, Positivity, Achiever, and Relator. Read a brief overview of my work history.


Happy mind, happy soul.



Who am I outside of the work place? I'm an Iowan transplanted to Missouri. A happily married man of fourteen years and father of five! wonderful children. A pastor's kid and sibling of seven. Avid fiction reader, movie-lover, hobbyist of hobbies, wood-worker wannabe, and amateur cyclist.


As much as I'm able to enjoy the work that I do, there is still nothing I'd rather be doing than wrestling on the floor with my kids or sharing coffee with my wife—for me, family will always be first.


“Joel is constantly growing in his skill set while maintaining a humility that only comes with maturity.”