“Simple is hard. Easy is harder. Invisible is hardest.”
Strategy and research
Conducting research and developing a strategy is a vital part of the process. Instinct and insight coupled with validation through research provides a great foundation to build upon.
Getting the pen and mouse moving, a vision begins to live. Problems get untangled, insights take shape, and content organizes into a solid structure.
Visual and interface Design
All the pieces come together to form something that can be put into use and action. The underlying framework while no longer visible, is felt through purpose and implementation.